Facebook was originally a means to stay in touch with family and friends, and now has evolved into a very effective means to advertise and market Real Estate. What makes this type of marketing most effective is the ability to get your message directly in front of your target audience. We can now create a custom audience by using demographics that match the profile of the type of buyers who would most likely be interested in a particular home or property. Things like education, employment, earnings, hobbies and zip codes can all be factored into your selected audience. Gone are the days where Realtors would put an ad in a paper or magazine, and hope that the right person would get to see it. Today, the most successful sales agents and their companies are utilizing social media as one of the most powerful marketing tool that has come along in many years.